I should probably have my nose in some code right now fixing bugs and building new services, but I’d like take a minute to reflect and share on our experience launching IMified. In just 5 days we’ve gone from 2 users to many thousands and have been getting some really positive feedback. Our users have used IMified to perform over 25,000 tasks at the time of this writing! What really amazes us is this all happened by submitting one post to the Techcrunch company review forum. That’s it, just one post. The buzz that followed was a direct result of this post as we didn’t even try pitching our service to anyone else. The idea was to get some users in who enjoyed reviewing new services and get some feedback before doing any viral marketing. Lucky for us, that plan backfired and the news spread. We’re really proud of the fact that we’ve had zero server down time and just some minor network interuptions on AIM and MSN. AOL and Microsoft even contacted us to say Kudos! How cool?

We created IMified to solve a specific problem we were having in our daily work day. We wanted to find a way to add and complete todo’s in our Basecamp projects without having to open a new tab in our browser and login. What started as a nifty little hack turned into a service that can integrate all the tools we use in one place with a consistant interface that’s always on.

The point is, if your having a problem, chances are there’s others having the same problem. Go ahead and take a stab at solving it. Now back to coding.

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This entry was posted on Saturday, February 10th, 2007 at 12:38 pm and is filed under Launch. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.